Emissaries of Slumber
Content Creation, Infographics, Email Promotion
Content Creation, Infographics, Email Promotion
In the middle of 2021, Tuft & Needle partnered with Tuft & Needle to produce a Sleep Ambassador program, targeted towards couples with newborns (i.e. new families). I worked closely with content marketers and advertising specialists to create curated infographics for blogs, as well as email and social campaigns to the program and it's progress.
Pro tip - Take your naps before 2 pm and shoot for a max of 30 minutes of nap time. I set a timer for 35 minutes which
gives me a few minutes to doze off before entering light sleep. Not a great napper? Don’t concern yourself with falling asleep. Instead focus on disconnecting for 30 minutes or even try meditation. Once you’ve put a regular sleep schedule
in place for your baby, schedule ‘rest’ time for yourself during one of their naps in the late morning or early afternoon.
gives me a few minutes to doze off before entering light sleep. Not a great napper? Don’t concern yourself with falling asleep. Instead focus on disconnecting for 30 minutes or even try meditation. Once you’ve put a regular sleep schedule
in place for your baby, schedule ‘rest’ time for yourself during one of their naps in the late morning or early afternoon.
